I love online shopping. No really, I love it. Although it’s hard to beat the feeling of shopping irl, like when you have to go through doors sideways just so you and all your shopping bags would fit, online shopping has made my life so much easier. Decision making had never been my strong suit, but now I can try on everything with my own shoes, tops and jackets and really make the right decision. And no, it’s not that bad decisions in fashion are unrepairable, but they sure can cost a lot of money.
My first online experience was right after a friend told 16 year old me to look at “as seen on screen” dot com. Here we are, more than 10 years later, still a loyal customer. So when I saw Asos going into the same direction as Arum’s wardrobe, I just had to share. Because prints are nice and the bright variety of African prints is a great plus to your wardrobe. The only thing we often miss is the weather to wear it. The ASOS Africa collection mixes bold prints with wearable styles. And it’s sustainable, so no guilty feelings. From now on it’s “But baby I’m not just buying clothes, I’m saving humanity.”
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